How live sales work

New to our live sales? Below is the schedule, how claiming works, the rules, and what to expect on your first purchase.

Paying for a claim

This page is the explainer. If you've already claimed in a recent live and need to pay, claims are uploaded to Pay for Your Claims within minutes of each live ending.

Watch. Claim. Pay.

  • 1

    Watch

    We broadcast on TikTok at @thecrystalshowroom. Each piece comes up on camera one at a time, with its mineral name, locality, and any notable features. The same information that goes on the product page; you just see it in real time.

  • 2

    Claim

    When you want a piece, type "claim" or say "I'll have it." The first clear claim wins. We label the piece with your name on the spot; claims are binding, so only claim what you're ready to buy.

  • 3

    Pay

    First-time customers pay during the live. Tell the host in chat when you're ready and we'll walk you through checkout on camera. Returning customers pay through the site within 24 hours of the live ending. Combined shipping is automatic.

When we go live

We go live four nights a week: Monday, Tuesday, Thursday, Friday.

Start time is usually between 6:30 and 7pm UK time. Lives run until 11pm or later; sometimes much later if there's a queue of pieces still to come.

The exact start time goes up on our Instagram and TikTok stories on the day. Following us with story notifications turned on is the most reliable way to catch one.

The rules

Claims are binding. When you claim a piece, you're committing to buy it.

First-time customers pay before leaving the live. Tell the host in chat when you're ready; we'll walk you through checkout on camera.

Returning customers pay within 24 hours of the live ending. Claims become unpaid after that and go back into stock.

No claim-and-cancel. Repeated cancellations mean we may not accept future claims from you.

First clear claim wins. If two people claim at the same moment, we go with the first one we saw. We don't run auctions during lives; pricing is set, the only competition is speed.

Combined shipping is automatic. Anything you claim across the same live ships together; you don't pay shipping more than once per live.

Returns still apply. Live-sale claims aren't exempt from our 14-day return policy. The same rules apply as anywhere else on the site.

Things worth knowing

Find the most frequently asked questions below.
  • Pieces not claimed during a live get added to the site afterwards at their standard price. Lives are where you'll see opening-night pricing.

  • Lives move quickly and pieces are held based on claims. Paying during your first live confirms the claim and establishes you as a returning customer; from your second purchase onwards, you have the same 24-hour window as everyone else.

  • All major debit and credit cards, Apple Pay, Google Pay, and Shop Pay. Checkout is the same one used for everything else on the site.

  • Yes. Shipping is calculated at checkout based on your address. Customs and import duties on orders outside the UK are the buyer's responsibility.

  • Every locality is named. Any known treatments are disclosed on the product page. If we don't know the locality or treatment status, we say so. That's the standard.

    Know what you own.

  • Claims are binding; only claim what you're ready to buy. If something genuinely goes wrong, message us. Repeated cancellation behaviour means we may stop accepting your claims in future.

  • Yes. The piece labelled with your name during the live is the piece you receive. We don't swap pieces or send a similar one. If anything happens between the live and shipping, we contact you before doing anything else.

  • Every order leaves in fully recyclable cardboard with biodegradable packing peanuts made from potato starch; dissolve them in water when you're done. We pack each piece with the same care we put into sourcing it.

Catch the next live

Follow us on TikTok and Instagram. Stories on the day will tell you the exact start time.